Fiftyloop store is the first of its kind in South Africa and will give of smart phone users instant access to legal digital music.

Somerset West, April 18, 2016: Cape Town couple, Ryan and Lucia Dramat, launched Fiftyloop Store at the beginning of 2016. Fiftyloop Store stocks digital music, books and more for purchase and download.  All smart phone, tablet and computer users will have access to the online store.

The Fiftyloop Store will focus primarily on Christian content and is pleased to announce that Universal Music Group is on board as a digital music provider. In addition to the other artists that have come on board 2016 Grammy Nominee and Dove Award winner, Neville D, has made the digital copies of his new albums Beauty of Difference season 2 and Prag Van Verskil exclusively available on Fiftyloop. 

“We are absolutely elated with the music partners and groups that are on board, as well as the fact that we were able to make this dream a reality” said Ryan Dramat, Co-Founder and Director at Fiftyloop. “Fiftyloop will provide South African’s with an easily accessible means to purchase music at their convenience, which is a service that many South Africans have not yet experienced” continues Ryan.

Fiftyloop was launched in August 2014 with the primary focus being the blog which feature interviews with international lifestyle photographer, Christine Mentjes, image consultant and TV personality, Alette Winckler and fashion designer, Tracy Gore to name a few . Fiftyloop has now shifted gears into the next phase which is the store and the online ticketing service.

For more information please contact: Lucia Dramat on 0784624769 or email

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