Written by: Jennifer Dennis
Article source: Supplied

Worldwide, 4.66 billion people use the internet, according to Hootsuite: it is clear that the digital age has firmly arrived. With more individuals being more active participants in the digital age, it is interesting to see how religious organisations and church-related businesses are adapting to the new climate. As it turns out, churches and relevant businesses have embraced digitalisation in simple yet effective ways. How is this being done?

Live Streaming And Online Services
In the wake of the pandemic, churchgoers were not allowed to physically attend services, but this did not stop them from wanting to attend masses and religious gatherings. So what did churches do? They started live-streaming their religious services and even holding them on online platforms. This has been a successful adaptation of the digital age, allowing church leaders to reach their flock. Around 72% of adults say that they have attended religious services through their TVs and computers in the past year, according to Pew Research Center. Despite the need to stay in isolation, religious leaders are now able to address their followers in the safety of their homes.

Ecommerce And Digital Wallets
Another thing that the digital age has changed is buying and paying methods. A staggering 1.8 billion people around the world purchase goods online, and 42% of online shoppers use a digital wallet to pay for their purchases, according to Oberlo. Traditional church-related businesses like in-house cafes and kiosks would be smart to adapt existing payment systems to match the preferences of their clients, offering mobile order and pay options. Several churches have already started making online giving a lot easier for their congregations by adapting digital wallets for seamless transfers. By applying ecommerce options, a church can make it quite clear to their congregation that they want to make purchasing and tithing less complicated and more accessible.

Social Media Presence And Campaigns
The average person spends about two hours and 40 minutes on social media each day, according to DigitalMarketing.org. Nowadays, it is not uncommon for churches and church groups to have their own social media pages to interact with their flock. This is another simple yet effective way that religious bodies have acclimatised to the digital age. By making themselves more accessible on a social platform, they can further cultivate the positive view of their followers, and even entice new followers to join the fold. A church with a social media page is in a good position to disseminate information straight from the source, so there is little room for misunderstandings. They are also in a good spot to soak up feedback from their community so that they can better serve their congregation.

Establishing Digital Resources
One of the best ways churches develop relationships with their congregation is by holding gatherings where they can hold bible studies and other educational opportunities. Churches have embraced the digital age well by establishing digital resources for their flocks. Any churchgoer seeking a particular passage or further information can simply go to the church website and visit the resource section. The best churches even have videos in their resource section so that there is a familiar face to talk more about God and faith, and assuage any concerns.

Despite new-age technologies and trends, people still seek the guidance of their preferred religious organisation. There is no denying that churches and church-related businesses are still well-poised to offer their services, regardless of the form this takes. If you are part of a church or run a church-related business, it would serve you well to determine what digital aspect you can embrace fully so that you may remain current and meet the demand of your market.


Feature image: unsplash.com

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